Paid Social media

Client Background

Provided paid social media to Glamist London, which is a renowned name in the health and beauty industries, offering an exquisite range of products that redefine elegance. With a global clientele, Glamist London was keen on expanding its reach in both the US and UK markets.

Services Provided

As a digital marketing specialist, I provided support for the following range of services, listed below:

1. Paid Social Media Account Setup and Optimization

To kickstart Glamist London’s digital transformation, I meticulously crafted and optimized their Facebook and Instagram profiles. This involved:

  • Compelling Bios: Crafting captivating and informative profile bios that resonate with the brand’s ethos
  • Visual Excellence: Selecting and formatting profile and cover images for maximum visual impact
  • Settings Optimization: Configuring all essential settings to enhance visibility and user engagement

2. Monthly Content Calendar

Consistency and relevance are keys to a successful social media presence. I developed a strategic monthly content calendar and a roadmap that ensured a continuous flow of engaging posts. The calendar included:

  • Diverse Content Mix: A well-balanced blend of product showcases, lifestyle imagery, customer testimonials, and behind-the-scenes glimpses
  • Content Scheduling: Timely and automated posting to maximize reach and engagement.
  • Brand Storytelling: Crafting narratives that bring the brand’s story to life

3. Captivating Captions

Each post was accompanied by a meticulously crafted caption, designed to capture the audience’s attention and evoke responses. The captions seamlessly integrated with the visual content and conveyed Glamist London’s messaging effectively.

4. Paid Campaigns for Sales and Brand Awareness

To supercharge Glamist London’s presence in the competitive US and UK markets, I strategized and executed targeted paid campaigns. The objectives were clear:

  • Sales Growth: Crafting ad creatives that entice prospective customers and encourage conversions
  • Brand Awareness: Running campaigns that introduced Glamist London to new audiences and reinforced its reputation among existing customers

Achievements

Our collaboration with Glamist London yielded impressive results:

  • Sales Surge: The paid campaigns led to a 45% increase in sales within 4 months.
  • Audience Expansion: Glamist London’s social media following saw substantial growth, with 1500+ new followers acquired.
  • Heightened Brand Visibility: Our efforts significantly enhanced Glamist London’s brand awareness in the US and UK markets, reflected in increased website traffic and engagement.

Paid Social Media Project

As a seasoned digital marketing specialist with years of experience, I've had the privilege of working with numerous brands to elevate their online presence and drive tangible results. One such remarkable journey was with Glamist London, a brand that epitomizes health and beauty.

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Client
Glamist
Release Date
April 2022